Oh look, a link relevant to my previous post.

Seth Godin, on the trap of social media noise:

If we put a number on it, people will try to make the number go up.

[…] In Corey's words, the conventional, broken wisdom is:

  • Follow a ton of people to get people to follow back
  • Focus on the # of followers, not the interests of followers or your relationship with them.
  • Pump links through the social platform (take your pick, or do them all!)
  • Offer nothing of value, and no context. This is a megaphone, not a telephone.
  • Think you're winning, because you're playing video games (highest follower count wins!)

This looks like winning (the numbers are going up!), but it's actually a double-edged form of losing. First, you're polluting a powerful space, turning signals into noise and bringing down the level of discourse for everyone.